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Creative Studio
10:41 PM
Los Angeles, CA
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The next generation of NBA talent isn't coming — it's already here. Fellow partnered with Majority to bring the NBA G League's breakout stars to the spotlight, building a campaign that matches the league's energy: fast, confident, and loaded with personality. Game footage composited into custom CG environments, with Monica McNutt leading the charge. The future of basketball, framed like it deserves to be.
Marcelo Petrella traveled to Atlanta to work alongside Majority’s crew and capture Monica McNutt's on-camera coverage and the sports fan room footage that anchors the campaign's human energy.
The game footage needed a world worthy of the players in it. Fellow built custom CG environments that pull the audience out of the arena and into something cinematic — immersive, player-centric spaces that celebrate individual talent while keeping the G League's collective identity front and center.
Breakout talent deserves breakout creative. Fellow and Majority built a campaign that treats the G League's rising stars exactly the way they should be treated — like the future of the game. Which, for the record, starts now.
