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Creative Studio
10:41 PM
Los Angeles, CA
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Honma Golf is Japanese craftsmanship at its highest level. The brief from Vitro was equally refined: put Justin Rose in a Porsche Panamera, practicing Japanese on a translation app on his way to the course. Simple, smart, and full of personality. Fellow was all in. Five hours with one of golf's most charismatic pros, a process trailer, a drone over Torrey Pines Road, and the full Fellow finishing pipeline — all working together to bring a quietly brilliant concept home.
With five hours on the clock with Justin Rose, every setup had to count. Fellow hit the golf course first, capturing the performance sequences with precision and pace. Then came the spot's creative centerpiece — a Porsche Panamera loaded onto a process trailer, Marcelo Petrella in the back seat directing Rose, coaxing out the fun, quick-witted personality that makes the whole concept work. Drone coverage along the stunning stretch of Torrey Pines Road closed out the day.
Everything that followed came home to Fellow. The full post pipeline handled under one roof with the same creative continuity that shaped the shoot. The spot's tone is warm, light, and effortlessly confident — and keeping that alive from set through to final delivery required the kind of end-to-end ownership that we strive for at Fellow.
