menu
Creative Studio
10:41 PM
Los Angeles, CA
menu
Four friends. Two days. Eighty-plus deliverables. Orci brought Fellow back for another Honda Civic campaign built for Latino audiences — a joyful, kinetic celebration of the Civic's new design and features, shot across Malibu canyon roads and Downtown LA streets. The kind of campaign that looks effortless on screen and takes serious craft to pull off at that scale.
The shoot was designed to capture genuine joy — four Hispanic friends experiencing the new Civic the way its audience actually lives. Two days of production across two very different locations: the sweeping canyon roads of Malibu, and the energy and texture of Downtown LA for the urban moments. Marcelo Petrella kept the performances loose and the camera close, letting the chemistry between the cast carry the spots while the Civic's design and features spoke for themselves.
The campaign's visual soul lives in its art. Fellow brought in Brazilian muralist Prozak — whose large-scale, swirling works cover building facades and city walls across São Paulo — to create an original mural that anchors the spots with genuine cultural and artistic weight. His signature style: explosive color, organic forms, and a restless energy that feels simultaneously rooted and forward-moving. Exactly right for the audience, and exactly right for a Civic. Fellow's design and animation team built out from there, delivering a campaign infrastructure of 80-plus executions across TV, web, and social.
