Honda

Marcelo Petrella & Vincent Wauters

TV Commercial

Forty times. Car & Driver's 10 Best list. Forty times. That's not luck — that's a legacy worth celebrating loudly. Orci brought Fellow in to make the number 40 feel as monumental as the achievement it represents. The creative idea was simple and endlessly scalable: visualize 40 of everything. The execution required something smarter than a massive live-action undertaking. In a mix of CG and AI, Fellow built scenes that would have been a logistical nightmare any other way.

A girl walking 40 dogs. Forty Honda Accords rolling into frame in perfect formation. These aren't scenes you can easily wrangle on a production day — but with an AI-CG workflow designed to iterate and refine, Fellow built each one with the detail, control, and visual specificity the campaign demanded. The full CG Honda Accord ensures every shot is product-correct down to the last detail. AI and CG working together — not as shortcuts, but as creative tools that expanded what was possible within the scope of the brief.

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The campaign extended into a second :30 tailored specifically for the World Cup — swapping select scenes for fútbol-specific versions that spoke directly to that cultural moment. Forty goalkeepers. Forty red cards. The same visual ambition, recontextualized for an audience already locked into the sport. Fellow's AI and CG workflow made the adaptation fast, flexible, and visually consistent with the hero spot — same production standard, new cultural register.