Dell

Dell / Dell Blue

Vincent Wauters

Campaign

Two briefs. Two distinct stories. One seamless collaboration. Fellow partnered with Dell and their internal agency Dell Blue on back-to-back full CG spots — a product launch and a sustainability story, both demanding the same level of craft and visual ambition.

The first spot introduces Dell's new Precision laptop lineup through the eyes of a designer — a creative mind whose imagination literally builds the world around them. A cityscape comes to life from the workstation outward, each architectural element a reflection of what the machine makes possible. The CG world-building serves the product story directly: this isn't a laptop, it's a creative instrument.

The second spot takes a different register — measured, precise, and purposeful. Fellow crafted a full CG story that walks the viewer through Dell's commitment to shrinking their carbon footprint across product design and manufacturing. Complex information, made visual.