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Creative Studio
10:41 PM
Los Angeles, CA
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Sometimes less is more. Other times, more is more. Callaway's Jaws Raw Wedges give you both — and Fellow was brought back by Taco Truck Creative to make that paradox feel as satisfying on screen as it does on the course. Shot at The Bridges in San Diego, featuring Marc Leishman, with VFX that bring the "more" to life in ways the camera alone can't. Another chapter in a creative partnership that keeps finding new ways to make golf equipment feel cinematic.
Director Marcelo Petrella shot at The Bridges in San Diego — one of the most visually striking courses in Southern California — capturing the Jaws Raw Wedges in the kind of conditions that make the product's dual promise feel real. Less spin when you need control. More bite when you need it. The live action was built to hold that tension: clean, confident, and precise in the way only a properly executed golf spot can be.
Vincent Wauters and the Fellow VFX crew handled the visual translation of the spot's core idea — the moments where "more" becomes visible. Where the physics of the wedge's raw face and aggressive grooves needed to be shown, not just described, Fellow built the sequences that made it tangible.
