Director Marcelo Petrella led both productions on a stage in São Paulo — first for the global Teens launch, then returning to Brazil for the Kids and Juniors follow-up. Shooting for a young audience demands a specific energy on set: performances that feel genuine, environments that spark without overwhelming. Petrella brought that calibration to both shoots, ensuring each spot landed with the right combination of fun, energy, and product clarity for its specific age group — and its global audience.

The iO toothbrush is a precision product, and the CG work treated it accordingly. Vincent Wauters led the product demo and VFX alongside Fellow's trusted CG crew — building photorealistic product sequences that integrate seamlessly with the live action and communicate the technology's key features with clarity and style. Across three distinct spots, the CG and VFX work had to flex to match each audience while keeping the campaign visually cohesive. Delivered across multiple languages and markets, the executions hold up in every one.