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Jon Rahm. A water hazard the size of ambition. The meanest weather a golf course can throw at you. None of it actually existed — but you'd never know it. Working with Taco Truck Creative, Fellow shot a pristine day at Ancala Country Club in Scottsdale and built the storm, the water, and the drama entirely in post. The Rogue ST Max Fairway deserved a moment worthy of the player holding it. Fellow made sure it got one.


Director Marcelo Petrella captured Jon Rahm at Ancala Country Club in Scottsdale, Arizona — blue skies, manicured fairways, and a club that needed to look like the only thing standing between a golfer and catastrophe. The production challenge was precise: shoot clean, controlled plates that could carry a fully fabricated environment without a single seam showing.



Vincent Wauters and the Fellow VFX crew built two worlds simultaneously — the dramatic weather system and water hazard that frame the spot's tension, and the bold, graphically heightened visual treatment that gives the Rogue ST campaign its distinct identity. Striking color pops cut through the drama, giving the club its own visual presence against the intensity of the environment. The result is a spot that feels cinematic, high-stakes, and distinctly Callaway — engineered in post with the same precision the club delivers on the course.



No water. No storm. No problem. Just Fellow, Taco Truck Creative, and Jon Rahm — making the impossible look like Tuesday.